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EDU Internet Strategies

What's in your horizon

Arcadia Equatorial Guinea Case Study

Arcadia Center for Education Abroad was struggling to fill a program that they offered at Equatorial Guinea on the west cost of Africa. They presented this problem to EDU Internet Strategies who offered their knowledge of online marketing solutions for Higher Education organizations.

EDU Internet Strategies recommended that Arcadia Center for Education Abroad create a microsite specifically targeted towards those students interested in this unique study abroad opportunity who may otherwise have not considered the Equatorial Guinea program as an option. In conjunction with the microsite, a search engine marketing campaign was set up to position the site appropriately on search engine results. These included powerful search terms like “study abroad Africa”, study biodiversity” “primate research”.

New Arcadia Equatorial Guinea Site - Study Abroad Africa
Arcadia University Study Abroad Website