We are Higher Education Marketing Specialists

"EDU Internet Strategies has the tools and knowledge at-hand to point your Web site in the right direction - up the search engine rankings"

Search Engine Optimization Process

Out strength lies in the research. Choosing the right keywords is critical, preparing your web pages is optimal but researching is essential. EDU Internet Strategies has the tools and knowledge at-hand to point your Web site in the right direction - up the search engine rankings. For example, elite writings will help you with context and SEO optimization, so you can't worry about the optimization and readability of informative blocks. While the intitial setup is critical, it's important to keep the mometum going. This is a labor-intensive process and important if you want to increase your online visibility.

Research - We'll begin a SEO campaign with Keyword Research. This is where we isolate the apropriate keywords to target and where they need to be targeted. We gather a large list of keywords and key phrases that your target audience is searching on and focus in on a Primary, Secondary and tertiary keyword phrase. From there, we also isolate a number of relevant subsidiary keywords (RSK).

During the research phase, we also offer a competition analysis, review the current state of your website including on-page and off-page optimization and complete it by offering a report outlining the results of the research.

Implementation - Following the research, it is then time to implement our findings. This can involve working with your tech team or by doing it ourseleves if given the appropriate permissions. here we will adjust anything missing from your web page that should be there including appropriate titles, meta data, copy and the like. Once these changes have been made, we will submit your site to appropriate directories and search engines and then prepare our link strategy.

Reporting - We offer a monthly status report to show what had been achieved in the previous month, the ranking increases and recommendations for the following month. This ensures that you are kept up-to-date on the campaign and ensures our own accountability.

Maintenance - search engines and search trends change. Therefore it's important to keep a close eye on the campaign. In addition to developing incoming links, we encourage regular reviewing of the keywords, extensive web analytics, search engine submissions and directory listings.

Search Engine Optimization is all about getting your site in front of prospective students and clients. It can be a long process but the rewards are immense and the ROI is excellent. Used in conjunction with our other services, your website or microsite can be a powerful force in your marketing campaign.

For details on what EDU Internet Strategies can do for you, please contact Rick Simmons,

ext. 254