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EDU Internet Strategies
What's in your horizon

We are Higher Education Marketing Specialists

"Each press release we have published has received a minimum of at least 30,000 page views"

Optimizes Press Release

EDU Internet Strategies offers Optimized Press Releases as part of our services for increasing your website's online visibility. Each Press Release provides information about your institution, your products and services in a non-intrusive manner.

  • Each Press Release provides you with keyword rich anchor-text links back to your site.

Each professionally written and search engine optimized press release is not only distributed to 100,000 journalists but they are also sent through a variety of syndication networks beyond our tracking.  

  This means that the 38 million readers we have been able to track to date are just the tip of the iceberg.

  • 98% of Journalists go online daily
  • 92% for article research
  • 81% use search engines
  • 76% to find new sources of experts
  • 73% to find press releases
  • If the journalists are finding you, then consumers are too.

By offering Optimized Press Releases, EDU-IS demonstrates that your website will show up in all the major news portals as well as in the major search engine web results.

We will develop, optimize, track and send your press releases to 100,000 global contacts points including journalists, analysts, freelance writers, media outlets and newsrooms.

With a press release that is optimized for the keywords people would use to find a business like yours, we are able to create top listings in major search engines and news sources around the world in a matter of a few days.

Many news search engines – including Google News, Yahoo News, MSN News, AltaVista News, AllTheWeb News,, Feedster, and Daypop – cull the latest news releases distributed on our partner networks.

This provides you with tremendous new opportunities to utilize search engine promotion and get your information read by the large and growing audience of people using news search engines as well having your releases show up as traditional search results.

This audience includes thousands of journalists as well as millions of consumers and business buyers, enabling you to generate publicity as well as web traffic and sales leads.

  • We will conduct keyword research to identify the best relevant search term per release that your target audiences are likely to use for a news search.
  • We will write, edit, distribute and track press releases for you or simply edit your existing press releases and optimize them with the relevant search terms so that they receive high keyword ranking for up to 30 days in the news search engines.
  • We will build anchor text within each news release to link with related content on your web site.
  • We can also insert JPEG images into a news release to help your photo get picked up and displayed in Google News.

Our partner networks employ a variety of channels to distribute your news release to your target audiences.

  • Your press release is distributed via opt-in email to a database of more than 100,000 media outlets, industry analysts and freelance journalists.
  • News search engines from Google News, Yahoo News, MSN News, AltaVista News, AllTheWeb News,, Feedster, to Daypop crawl our newswires.
  • We also use paid inclusion to get your news release into major web portals such as Yahoo, AltaVista, AlltheWeb and more.

A typical press release for us is at least 300 to 600 words. Each press release we have published has received a minimum of at least 30,000 page views. Our press releases not only show up in the news searches and thousands of syndicated sites, but they tend to show up in the traditional “natural” web results in the top search engines for at least 30 days.

For details on what EDU Internet Strategies can do for you, please contact Rick Simmons,

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