EDU Internet Strategies college or university website and marketing firm / +1- / 1350 Edgmont Ave. Suite 1100 / Chester, PA 19013

Interactive Marketing

Planning and Strategy Solutions On Going Support

Blog Services

Blog Development, Blog Support, Blogging

A "blog" is an interactive journal available 24 hours a day on the Internet. A person who creates a blog is a "blogger," and updating a blog by writing new posts is called "blogging."

Blogs utilize cutting-edge software that enables people with little or no technical background to update and maintain the blog as often as they like. Postings on a blog are almost always arranged in chronological order with the most recent entries appears first.
(Source: Matisse's Glossary of Internet Terms)

If you have heard or read about "blogs" in the past year, there is a good reason for that. "Blogging" is the fastest growing technology on the Internet today, aided in part by a heavy surge of blogging during this year's presidential election. Presidential candidates, advertising companies, and more have begun using blogs to reach out to a broader audience than ever before.

In addition, Merriam-Webster's Dictionary has declared "blog" the Word of the Year, and the Pew Internet & American Life Project reported that blog readership increased 58 percent in 2004.

Your students have not only heard about blogs, they most likely have their own. There are dozens of websites offering students the chance to share their life with fellow bloggers. It is only a matter of time before blogs become a standard practice at your college, university, or program. It is a great promotional tool and a wonderful way for parents and potential students to learn about college life first-hand.

Not only are blogs search engine friendly, but links from blogs seem to significantly improve the search engine ranking results of linked sites. Build a blog and link it to a program and your linked page will benefit.

Blogs allow for a broader, candid view of a topic. Blog readers are drawn to a more open, less formal way to learn about a subject. Blog readers tend to follow a topic rather than look for simple answers. Therefore blogs can be used to create a community servicing repeat visitors. Blogs are not going to deliver compelling first impressions, but they are going to help develop a following among interested parties. As soon as the word spreads, so does the size of the audience.

Blog Bytes:
  • Blogs enable the sharing of information in real time with many prospects and students simultaneously.
  • Blogs allow visitors to submit comments on the blogger's entries, creating an interactive recruiting experience.
  • Blogs are EASY to use! If you can write an E-mail, you can post a blog.
  • Blogs can serve as a frequently updated "Frequently Asked Questions" page.
  • Blogs are cutting-edge Internet technology. They are the wave of the future.
  • Blogs are search engine friendly and come with a built-in audience of hundreds of thousands of current bloggers.
Example Blog:: StudyAbroad's BlogAbroad project.

- BlogAbroad was featured in the March 2005 edition of University Business magazine, click here for the story.

- Temple News - Temple Rome student catches the blog-bug

- The Chronicle of Higher Education reports: "Students' Blog Is Billed as a 'Living, Breathing Study-Abroad Handbook".

- Natalie Inger of the Penn State Collegian says "Blogs part of study abroad experience"

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