EDU Internet Strategies - Brand Development, Brand Strategies

EDU Internet Strategies college or university website and marketing firm

EDUInternetStrategies.com / +1- / 1350 Edgmont Ave. Suite 1100 / Chester, PA 19013


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Higher Education Marketing Services

Design Philosophy, Part 2 - Brand

A BRAND IS NOT A LOGO!
A BRAND IS NOT SCHOOL COLORS!
A BRAND IS NOT A MASCOT!
A BRAND IS NOT A SLOGAN OR JINGLE!

Killer Higher Education Brands-
"Oxford," "Harvard," and "Ivy League."

Your "brand", down to the departmental level comes from the content you present. It should convey the academic experience and integrity of your institution. Successful brands draw identity from mission and vision statements and should answer:

What is the mission of your department?
How do your facilities reinforce that mission?
How does your staff feel about that mission?
How does your faculty work reinforce this mission?
What is the service you deliver?
How do you do this better than others?

Successful educational web sites present:

What is interesting about this department?
What's new?
Who is the faculty?
What institutional research is being done?
Who are the students? What do they do? What are their extracurricular interests? Where do they live? How is their off-campus life supported? What is unique about the area?

See more about our Design Philosophy